Today, in a completely unexpected encounter, I found myself talking about the Capstone course to an executive at a large retail company. In the midst of a discussion about sustainability, I went off (or on and on, depending upon perspective) about the shift I had observed in students who took the Capstone course this summer.
I found myself explaining that I'd taken a risk (which is not a surprise, by now, is it?) by substituting 'the lens of sustainability' for the traditional business simulation associated with Capstone. As I rhapsodized (you had to be there) about the shift I'd observed in some of the students over the course of the semester, I heard myself explaining how some students moved from a negative or skeptical perspective (about the relevance of sustainability for business) to a recognition of the business value in thinking about the world--and the people in it--as a resource worth safeguarding.
And then? She asked to see how I'd designed my course. It seems that her job is, in part, helping consumers make the same shift from skepticism--which, in a retail context, may be more accurately described as cynicism--to understanding, if not embracing, the value of protecting and renewing resources.